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About
Dr. Robert F. Mager
Dr. Robert F. Mager
is an accomplished author and world-renowned expert on
training
and human performance improvement issues. Arguably the most
well-known and respected figure in his field, he is credited
with revolutionizing the performance improvement industry
with his groundbreaking work. Dr. Mager holds a doctorate
in psychology.
One of Dr. Mager's
most significant contributions to the performance improvement
field is his work on the Criterion-Referenced Instruction
(CRI) training methodology. Developed by Dr. Mager in conjunction
with Peter Pipe, CRI is used to develop training guaranteed
to work and has become the standard for excellence in training
and performance improvement. To teach this methodology to
others, Dr. Mager has authored or co-authored three train-the-trainer
workshops. To date, thousands of training professionals worldwide
have been trained.
 Dr.
Robert F. Mager has been named the recipient of the 2005
Public Service in Behavior Analysis award from the Society
for the Advancement of Behavior Analysis. The award is
given to an individual who, in the Society's eyes, has
addressed significant problems using methods directly linked
to scientifically sound behavior analysis or that effectively
incorporate behavioral principles. In naming Dr. Mager,
the Society cited his pioneering contributions to training
which are consistent with a behavioral approach. The Society
made particular mention of Mager's Criterion-Referenced
Instruction methodology which has been "extremely
successful and has been adopted by thousands of organizations
and managers around the world."
In addition to his
work on CRI, Dr. Mager is a well-known author. He has written
nine books on issues relating to training and performance
improvement, and over three million copies of these classic
works have been sold. He is perhaps best known for Preparing
Instructional Objectives, the largest-selling book ever written
on this subject. It is recognized as the standard work in
its field and is the basis for many graduate level instructional
design courses. He also recently published a new mystery novel
entitled "Killer in Our Midst" (to find out more
about this novel click
here).
Dr. Mager's work
has garnered him numerous honors and awards, including:
- Public
Service in Behavior Analysis Award (Society for the Advancement
of Behavior Analysis)
- Distinguished Contribution
to the Field of Human Resource Development (American Society
for Training and Development)
- Instructional Technology Ronald
H. Anderson Memorial Award (American Society for Training
and Development)
- Distinguished Professional
Achievement (International Society for Performance Improvement)
- First-round inductee into
TRAINING Magazine's HRD Hall of Fame
- Selection as the most respected
leader in the training and development field by readers
of TRAINING Magazine
- Selected by a poll of his
peers, conducted by the International Society for Performance
Improvement, to be the most influential individual in the
field of instructional technology
- Life Member International
Society for Performance Improvement
Our
Relationship with Dr. Robert F. Mager
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